ETTA LOVES x KEITH HARING PLAYMAT

ETTA LOVES x KEITH HARING PLAYMAT

This play mat features an impressive Keith Haring print and is made of organic cotton. It is reversible with "Baby" (newborn to 4 months print) on one side and "Brazil" (5 months and older print) on the other, using soft organic cotton.

Keith Haring's artwork has been professionally scaled and colored by a consultant specializing in orthoptics to support the visual and cognitive development of babies.

The scientifically scaled illustrations encourage babies to use the muscles in their back, neck, and shoulders (helping prepare for crawling and rolling over), and they try to push up to better understand the images in front of them.

Featured in VANITY FAIR's "Totto Style for Children's Rooms and Beyond."



Dimensions and Materials
Size Circular - Diameter 1m

Material: Outer: Organic Cotton Inner: Recycled Polyester Padding

Comes with a luxurious box packaging and a band to secure the mat when rolled up.



Our products show how infants learn to see,
As vision develops, what becomes visible and what do you like to look at?
It is designed based on cutting-edge research. This is carried out in collaboration with orthoptists and scientific research partners at the Sussex Baby Lab.

Thanks to such attention to detail, all etta loves products provide the best visual experience for babies, support your baby, and give you confidence as well.


etta loves strives to create products that are as sustainable as possible.
GOTS-certified organic cotton, natural rubber, recycled polyester materials,
This is also why we use recyclable packaging materials.


・Wash at 30 degrees Celsius with light-colored items. To prevent snagging, do not wash with items that have Velcro.
・Shape it while it is damp.
・Avoid tumble drying at high temperatures.